Evaluation, Testing & Optimization·Task 4.3·Bloom: analyse·Difficulty 3/5·9 min read·Updated 2026-07-14

Live A/B Testing vs Shadow Testing

Conduct A/B testing and iterative improvements

SUBy Solomon UdohReviewed by Solomon UdohAI-assisted · human-reviewed
In short
Live A/B testing routes real users to the new version and measures real downstream behaviour, but exposes some users to a potential regression. Shadow testing runs the new version in parallel on a copy of live traffic, logs its outputs without ever serving them to a user, and scores them offline. Use live testing when the deployment can absorb bounded exposure and traffic is high enough to reach significance quickly; use shadow testing when a single bad output carries too much risk, traffic is too low for a live split, or the deployment is regulated and cannot expose users to an unvalidated change.

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